- TOGO
- 2024–2025
- Art Director
- Professional experience
Context
From 2024 to 2025 I worked across TOGO's daily digital communication as Art Director. The role connected campaign design, social content, brand applications and short-form video within one visual direction.
Visual direction
The visual system had to accommodate product communication, retail messages and campaign themes without losing the brand's identity. I set the direction for typography, composition, image use and recurring digital formats.
Campaigns and social content
Daily output included seasonal campaigns, product and category communication, story formats, dealership communication and recurring social media layouts.
Short-form video
Product and category films were prepared for vertical feeds. I worked on visual direction, shot selection, pacing, typography and final presentation. Videos remain user-initiated or are represented by stills on this page.
What this period established
Working within a fast retail cycle made consistency less about repeating one template and more about deciding which parts of the system could change without losing the brand.
Project details
- Art direction across the brand's digital output
- Campaign and social media design
- Brand identity application
- Direction and finishing of short-form video
- Social media and campaign design
- Brand identity application
- Short-form video
- Retail and franchise communication